ERP Modernization & Vertical Growth
Food Darzee
Chief Technology OfficerThe Narrative
"Digitize the end-to-end supply chain of a complex subscription-based food service to enable hyper-growth through operational automation, data-driven decision making, real-time supply chain visibility across multiple distribution centers, and intelligent coordination between logistics partners and kitchen operations."
Developed a comprehensive custom ERP system that integrated CRM, logistics, and kitchen management into a single technical authority, seamlessly connecting restaurants, third-party logistics providers, and customer platforms.
Implemented real-time inventory tracking using IoT sensors on refrigeration units that monitored temperature and stock levels, dynamic pricing engines that continuously adjusted prices based on demand elasticity and current inventory levels, and automated delivery route optimization using advanced machine learning algorithms that minimized travel time while respecting delivery time windows and traffic patterns.
Built sophisticated demand forecasting models using time series analysis, seasonal patterns, and external data sources that predicted subscriber behavior weeks in advance, enabling proactive kitchen staffing decisions and data-driven ingredient procurement planning.
The system automated 80% of manual data entry, allowing the company to scale from 1,000 to 10,000 active daily subscribers while maintaining 99.9% on-time delivery rates across the expanded region. Reduced kitchen waste by 35% through predictive demand forecasting and enabled the company to expand successfully to 3 new product verticals seamlessly.
Operational efficiency gains and reduced overhead freed up management resources to focus strategically on customer acquisition, retention, and market expansion opportunities. The platform became a model for efficient supply chain management in the food service industry.
Strategic Decisions
CI/CD Implementation
Deployment bottlenecks and regression issues due to lack of automated testing and manual release cycles.
Standardized on GitHub Actions with integrated Vitest suites and staging environments.
Deployment frequency increased from weekly to multiple times daily, with a 90% reduction in production hotfixes.
Strategic Impact
Technical Ecosystem
Rooftop
Architecting for Exponential Growth
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